Much has been talked about the potential of mobile in India. You can read some details here, here and here. We have ~150 million mobile subscribers compared to ~40 million Internet subscribers. In the month of September itself, India added 6.2 million subscribers. The total number of subscribers is going to touch 200 million by 2010. The SMS traffic is going to touch 180 billion in 2010. India happens to be among the top 10 registrants of the .mobi domain. You get the point. Mobile is huge. So I compiled together a list of consumer Internet companies that are taking mobile seriously and have taken initiative on making their service available on mobile platform. Note that there are tons of other companies that provide value added services for mobiles, mobile software etc., here I am concentrating primarily on Internet companies that are leveraging mobile as an alternate medium of providing their service. I was actually amazed to find out that you can do so much even without having data connectivity – just by using simple SMS. My sense is that still none of these have really gained a lot of traction among the masses, but they are taking a step in the right direction and hopefully someone will figure out the magic formula of making the users addicted to their service on mobile.
Travel Tickets (One of the hottest segments in the Indian markets)
FlightRaja has flight booking via SMS.
IndiGo has a mobile service for browsing and booking tickets.
Rediff is providing their FareSearch service for mobile
Yaari has a mobile service using which users can browse profiles on mobile and connect with each other by exchanging messages.
Online Real Estate
MagicBricks.com has a service that allows users to send free SMS through the website to individual property sellers, buyers and agents for inquiries on properties listed on the site.
Jeevansaathi has matrimonial search via SMS.
Supposedly BharatMatrimony is going to launch a mobile service soon too.
Naukri.com has a mobile product called Insta Hire. Apparently, it enables recruitment over mobile phone and reduces the lead time in connecting a recruiter and the candidate.
SMSResume.com allows you to send your resume (stored beforehand on their servers) urgently to recruiters/employers.
The country’s all leading newspapers and channels already provide news alerts on mobile phones including Times, Hindu, etc.
GMail is available to mobile users via GPRS
MSN provides its Hotmail service via SMS to about 70% of the Indian mobile user base and plan to cover the remaining market soon.
Oxfordbookstore has SMS search for their inventory
Online lottery company Playwin Infravest has launched the Mobile Lotto in Mumbai. Currently the service is available to the subscribers of Orange and BPL Mobile in Mumbai.
Paymate is a company that enables payment with single SMS. They initially plan on offering their payment service in collaboration with Rediff, Naukri, Cleartrip, Jeevansathi and 99Acres.
Online ticketing sites are now providing mobile ticketing via SMS as well as via special barcode on the mobile screen itself. A swipe of the mobile screen over a scanner is all that one needs to gain entry to the event. These type of services are powered by companies like Convergelabs and Moveo.
Let me know if you come across any interesting service being provided by Internet players for mobile users.
Entry Filed under: mobile