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	<title>Comments on: Online movie distribution - a disruptive force?</title>
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	<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/</link>
	<description>Catching the Internet wave in India</description>
	<pubDate>Tue, 06 Jan 2009 23:48:49 +0000</pubDate>
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		<title>By: arun</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-21893</link>
		<dc:creator>arun</dc:creator>
		<pubDate>Fri, 06 Jul 2007 10:19:46 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-21893</guid>
		<description>Online DVD rental services are new pattern starting in India in metro cities for customers taste and demands with no waste of time and money.</description>
		<content:encoded><![CDATA[<p>Online DVD rental services are new pattern starting in India in metro cities for customers taste and demands with no waste of time and money.</p>
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		<title>By: iLeher &#187; Online DVD Rental: Behind the curtains with Madhouse- All about Internet industry in India</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-661</link>
		<dc:creator>iLeher &#187; Online DVD Rental: Behind the curtains with Madhouse- All about Internet industry in India</dc:creator>
		<pubDate>Wed, 10 Jan 2007 16:39:19 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-661</guid>
		<description>[...] Competition: We did an earlier post on various ways of distributing media and how online streaming could be a potential disruption to DVD rental. I would like to add an interesting quote on that. &#8220;if you carry a 4.7-gigabyte DVD down a ten-meter-long hallway at one meter per second, you&#8217;ve effectively &#8220;transmitted&#8221; the data on that disc at more than 3,700 megabits per second&#8211;a speed home networks won&#8217;t be reaching for a long time.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Competition: We did an earlier post on various ways of distributing media and how online streaming could be a potential disruption to DVD rental. I would like to add an interesting quote on that. &#8220;if you carry a 4.7-gigabyte DVD down a ten-meter-long hallway at one meter per second, you&#8217;ve effectively &#8220;transmitted&#8221; the data on that disc at more than 3,700 megabits per second&#8211;a speed home networks won&#8217;t be reaching for a long time.&#8221; [...]</p>
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		<title>By: Vivek Garg</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-576</link>
		<dc:creator>Vivek Garg</dc:creator>
		<pubDate>Tue, 02 Jan 2007 21:52:45 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-576</guid>
		<description>Pawan, I do think that online DVD rental is a good distribution channel and provides a lot of benefits over local rental store. If I am a computer literate customer with a broadband connection then I have a choice between the 699 rs per month unlimited rentals @ moviemart vs $11.99 @ bwcinema.com .

I would like to know if you at moviemart.in see this as a competition to your business?</description>
		<content:encoded><![CDATA[<p>Pawan, I do think that online DVD rental is a good distribution channel and provides a lot of benefits over local rental store. If I am a computer literate customer with a broadband connection then I have a choice between the 699 rs per month unlimited rentals @ moviemart vs $11.99 @ bwcinema.com .</p>
<p>I would like to know if you at moviemart.in see this as a competition to your business?</p>
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		<title>By: Pawan</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-563</link>
		<dc:creator>Pawan</dc:creator>
		<pubDate>Tue, 02 Jan 2007 07:12:07 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-563</guid>
		<description>Online DVD rental services are new pattern starting in India in metro cities for customers taste and demands with no waste of time and money.</description>
		<content:encoded><![CDATA[<p>Online DVD rental services are new pattern starting in India in metro cities for customers taste and demands with no waste of time and money.</p>
]]></content:encoded>
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	<item>
		<title>By: iLeher &#187; 10 predictions for year 2007 - All about Internet industry in India</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-508</link>
		<dc:creator>iLeher &#187; 10 predictions for year 2007 - All about Internet industry in India</dc:creator>
		<pubDate>Sun, 31 Dec 2006 04:16:26 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-508</guid>
		<description>[...] 4. Introductions of DVR in Indian markets with onset of Set Top boxes and DTH - people will no longer have to sit through painful ads to watch their favorite soaps. Set-top boxes will increase the market share of VOD. Find a detail post on various movie distribution channels here . [...]</description>
		<content:encoded><![CDATA[<p>[...] 4. Introductions of DVR in Indian markets with onset of Set Top boxes and DTH - people will no longer have to sit through painful ads to watch their favorite soaps. Set-top boxes will increase the market share of VOD. Find a detail post on various movie distribution channels here . [...]</p>
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		<title>By: Vivek Garg</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-371</link>
		<dc:creator>Vivek Garg</dc:creator>
		<pubDate>Thu, 21 Dec 2006 01:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-371</guid>
		<description>Prateek - DVD/VCD quality is how bwcinema describes their movie source encoding quality. For some movies they have (VCD) attached to it and they are inferior in quality than others.

Madhur - VOD is pretty much there but to gain traction they still need to solve last mile problem. How do they split up costs with local providers as Nishant pointed out. Following are few links with some excerpts.

&lt;a href="http://www.indiabandwidth.com/iptv.html" rel="nofollow"&gt;http://www.indiabandwidth.com/iptv.html&lt;/a&gt;

&lt;em&gt;But the market for TV and video in India is not exactly empty. There is the huge cable and satellite TV infrastructure (with nearly 50 million subscribers) to contend with. The private telcos are working out business models, with their content providers and equipment/software partners, to penetrate the market. The incumbents have chosen the franchising route, looking at the franchisee as a 'strategic partner' to market the concept and organize supply&lt;/em&gt;

&lt;em&gt;The success of IP TV in India will critically depend on the unique value proposition it offers relative to the existing cable TV fare; on successful implementation of last mile strategies; and on successfully ironing out bugs in the new technology, as well as support services &lt;/em&gt;like billing.

&lt;a href="http://www.indiantelevision.com/headlines/y2k6/oct/oct269.htm" rel="nofollow"&gt;http://www.indiantelevision.com/headlines/y2k6/oct/oct269.htm&lt;/a&gt;

&lt;em&gt;Four million homes in Mumbai and Delhi will have access to Anytime VoD movie channel and interactive games channels by March 2007.&lt;/em&gt;

&lt;a href="http://www.contentsutra.com/entry/anytime-enters-india-with-five-year-vod-deal-with-iol-broadband-interview-w/" rel="nofollow"&gt;http://www.contentsutra.com/entry/anytime-enters-india-with-five-year-vod-deal-with-iol-broadband-interview-w/&lt;/a&gt;

&lt;em&gt;DTH limits the consumer proposition as opposed to IPTV and we need a platform which can evolve to provide the consumer with as many services as possible, and IPTV does that. We become a part of an on-demand channel, a part of the solution. VOD is the most efficient system from the retailers perspective.&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Prateek - DVD/VCD quality is how bwcinema describes their movie source encoding quality. For some movies they have (VCD) attached to it and they are inferior in quality than others.</p>
<p>Madhur - VOD is pretty much there but to gain traction they still need to solve last mile problem. How do they split up costs with local providers as Nishant pointed out. Following are few links with some excerpts.</p>
<p><a href="http://www.indiabandwidth.com/iptv.html" rel="nofollow">http://www.indiabandwidth.com/iptv.html</a></p>
<p><em>But the market for TV and video in India is not exactly empty. There is the huge cable and satellite TV infrastructure (with nearly 50 million subscribers) to contend with. The private telcos are working out business models, with their content providers and equipment/software partners, to penetrate the market. The incumbents have chosen the franchising route, looking at the franchisee as a &#8217;strategic partner&#8217; to market the concept and organize supply</em></p>
<p><em>The success of IP TV in India will critically depend on the unique value proposition it offers relative to the existing cable TV fare; on successful implementation of last mile strategies; and on successfully ironing out bugs in the new technology, as well as support services </em>like billing.</p>
<p><a href="http://www.indiantelevision.com/headlines/y2k6/oct/oct269.htm" rel="nofollow">http://www.indiantelevision.com/headlines/y2k6/oct/oct269.htm</a></p>
<p><em>Four million homes in Mumbai and Delhi will have access to Anytime VoD movie channel and interactive games channels by March 2007.</em></p>
<p><a href="http://www.contentsutra.com/entry/anytime-enters-india-with-five-year-vod-deal-with-iol-broadband-interview-w/" rel="nofollow">http://www.contentsutra.com/entry/anytime-enters-india-with-five-year-vod-deal-with-iol-broadband-interview-w/</a></p>
<p><em>DTH limits the consumer proposition as opposed to IPTV and we need a platform which can evolve to provide the consumer with as many services as possible, and IPTV does that. We become a part of an on-demand channel, a part of the solution. VOD is the most efficient system from the retailers perspective.</em></p>
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		<title>By: IndianPad</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-368</link>
		<dc:creator>IndianPad</dc:creator>
		<pubDate>Thu, 21 Dec 2006 01:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-368</guid>
		<description>&lt;strong&gt;Online movie distribution - a disruptive force?...&lt;/strong&gt;

Online movie distribution - a disruptive force? posted at IndianPad.com...</description>
		<content:encoded><![CDATA[<p><strong>Online movie distribution - a disruptive force?&#8230;</strong></p>
<p>Online movie distribution - a disruptive force? posted at IndianPad.com&#8230;</p>
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		<title>By: Nishant Kumar</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-366</link>
		<dc:creator>Nishant Kumar</dc:creator>
		<pubDate>Wed, 20 Dec 2006 19:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-366</guid>
		<description>Indian cable operators :) Leaving aside few niche cities, the reason cable operators do not start in in-demand services (the way it is in india) is the huge upfront cost involved. Also, in India, there is no consolidation in term of service providers. Each locality is controlled by a different *cable provider* who is undisputed in that area, so it is kind of monopolisitc. Although they have a *on demand model* where you demand and depending on how *good terms* are you with the operation, it will be filled.

looking long term, I can see the viewing habits of Indian viewers kind of mirroring the US. In most cities, it is more of family coming togather -eating and watching kind of viewership. This is changing as the indian families get more and more nuclear. I see a lot of prospective demand for DVR (recording a show and playing later) in the coming years.</description>
		<content:encoded><![CDATA[<p>Indian cable operators <img src='http://ileher.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Leaving aside few niche cities, the reason cable operators do not start in in-demand services (the way it is in india) is the huge upfront cost involved. Also, in India, there is no consolidation in term of service providers. Each locality is controlled by a different *cable provider* who is undisputed in that area, so it is kind of monopolisitc. Although they have a *on demand model* where you demand and depending on how *good terms* are you with the operation, it will be filled.</p>
<p>looking long term, I can see the viewing habits of Indian viewers kind of mirroring the US. In most cities, it is more of family coming togather -eating and watching kind of viewership. This is changing as the indian families get more and more nuclear. I see a lot of prospective demand for DVR (recording a show and playing later) in the coming years.</p>
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		<title>By: Madhur</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-365</link>
		<dc:creator>Madhur</dc:creator>
		<pubDate>Wed, 20 Dec 2006 18:38:48 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-365</guid>
		<description>I wonder what is holding the Indian cable operators from starting services like On Demand movies. As you pointed out, this looks like a very good option for Indian audience esp. in the short term (next 4-5 years) until the broadband really takes off. Thoughts?

Also in the online streaming space, I doubt if a lot of services like bwcinema and bollygrounds etc. are legitimate, which might keep them from scaling even to just the NRI diaspora.</description>
		<content:encoded><![CDATA[<p>I wonder what is holding the Indian cable operators from starting services like On Demand movies. As you pointed out, this looks like a very good option for Indian audience esp. in the short term (next 4-5 years) until the broadband really takes off. Thoughts?</p>
<p>Also in the online streaming space, I doubt if a lot of services like bwcinema and bollygrounds etc. are legitimate, which might keep them from scaling even to just the NRI diaspora.</p>
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		<title>By: Prateek</title>
		<link>http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/comment-page-1/#comment-360</link>
		<dc:creator>Prateek</dc:creator>
		<pubDate>Wed, 20 Dec 2006 15:07:23 +0000</pubDate>
		<guid isPermaLink="false">http://ileher.com/2006/12/20/online-movie-distribution-a-disruptive-force/#comment-360</guid>
		<description>What is DVD/VCD quality?</description>
		<content:encoded><![CDATA[<p>What is DVD/VCD quality?</p>
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