Making of Naukri.com

Written by: Madhur

On Jan 31st, 2007

Rediff has this detailed interview with the CEO of Info Edge Sajeev Bikhchandani, where he talks about about the eventful journey of Naukri.com. Its a typical story how legends are made – clear vision, immaculate execution, unperturbed perseverance and a bit of luck – leading his way from rags to riches, garage to IPO (the first for an Indian Internet company in Indian markets)

Key takeaways from the interview:

  1. Idea: Saw a real opportunity from his own experience. Notice at first his idea was just to aggregate all the job listings – computer and later the Internet just happened to be the medium to realize the idea.
  2. Funding at the right time: Like he says, this may be just his luck, but he raised money right before the bust happened, as a result of which, he used the money much more frugally compared to what a lot of other companies were doing at the time.
  3. Early mover: Was one of the first Internet companies that targeted Indians in India, more importantly for something that people cared about, not just to copy one of the ideas straight from the West and hope to get lucky.
  4. Persistence: Waited for 10+ years before he drew any salary from the company. That requires quite a bit of determination. But like he says, doing what you really want to (with some alternate source of money to make ends meet) really keeps you going.
  5. Risk: It’s interesting – he makes conflicting statements at two different places (unless I am misunderstanding something) in the interview. At one place he says real risk is often times less than that perceived risk and then the converse of it at another place. But the bottom line is that you have to evaluate your risks before making the jump and over time you will manage to find your cushions and buffers.

I will say though that Naukri.com being the poster child of Indian Internet success, could do with some makeover in the UI. The overall impression the sites gives on the first look is as if its 5 years behind the times. If nothing else, stop those annoying popups and remove those flashing gifs from bulletin board on either side of the page.

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Entry Filed under: naukri,search,Venture capital

One Response

  1. 1. vijay said on February 2nd, 2007 at 12:13 pm

    We have read enough on naukris success, i will be happy if ileher starts writing on future trends as far as enterprenurship is concerned.

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