iTasveer+Vista=Ease of access. (online photo site)+Reliance=disruptive?

Written by: Madhur

On Mar 1st, 2007

iTasveer is in news as they recently announced a deal with Microsoft. If you have Vista, you can order photos right from Windows explorer, without needing to visit any website at all. Pretty neat. They also announced Doodlepad, a new feature with which you can custom design your own tshirts/mugs and order them online. Good to see some innovation in this space. Clearly, these features make them stand apart from others in this crowded space. However, digital camera + decent Internet access + Windows Vista is not a combination that is prevalent at least today in India, so it will be a little while before they start reaping real benefits from this. (esp. with all the steps Microsoft is taking to prevent piracy in Vista).

Obviously (its hard to not imagine mobile while speculating the next disruptive innovation in the Indian context), the next question is – will we see someone striking a similar partnership with Airtel, Reliance or some other mobile network? So that people can just click with their high res mobile phone cameras (or click with their standalone camera and transfer to mobile) and order prints from mobile directly. We are starting to see such services coming on mobile. For e.g. recently Reliance announced a deal with, stating that you can search for job listings with login from your Reliance mobile phone. Interestingly, the news also mentions in the end that they are looking for “other such content providers”. I do understand that ordering prints type service is more difficult than information fetch (news, email, search) type of applications because of transaction processing and large data transfers involved, but it will surely happen some time. The question is when?

Thoughts? Am I too much ahead of times to think of it at this point? Maybe our friends from iTasveer, MeraSnap, Picsquare can shed some light here. Are they thinking of any mobile angle at all?

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Entry Filed under: itasveer,merasnap,mobile,mobile vas,naukri,online photo printing,picsquare

4 Responses

  1. 1. Neeraj said on March 1st, 2007 at 10:03 am

    snapfish, an HP company, already allows for uploading pictures from a camera phone. It works if you are on one of these carriers –
    Alltel Wireless, Cincinnati Bell Wireless, Cingular Wireless, Former AT&T Wireless, Cingular Wireless, MetroPCS Wireless, Midwest Wireless, Nextel Wireless, Sprint Wireless, TMobile Wireless, Verizon Wireless, Virgin Wireless, US Cellular, Western Wireless.

    You should see this concept coming to high-density mobile phone markets very soon.


  2. 2. Ashish said on March 2nd, 2007 at 11:06 am

    Hi Madhur,

    While, some features around mobile phones would definitely be in order, I don’t think photo printing is the top one. It needs several enablers – a) 3G services – crucial if you want to upload high resolution images. b) Greater penetration of high res camera phones. While mobile phones are ubiquitous, megapixel camera ones arent. And all megapixel upwards camera phone are upwards of 8-9k. c) Better phones – Even if you get a megapixel camera, they lack things like autofocus, flash – which leaves a lot to be desired in the clicked pictures.d) Of course, mobile payments have to become more commonplace – this enabler seems to be taking the right turn.
    To make it really disruptive the feature set would therefore be different – with photo printing perhaps as an add-on.

  3. 3. Madhur said on March 3rd, 2007 at 7:30 am


    Thanks for sharing your inputs here. Seems like it might be a little while for mobile + photo printing to become a reality. With the amount of traction in the Indian market – both in mobile and Internet space, and other “interesting” factors such as low PC and Internet penetration etc. – my hope (as Neeraj says in the above comment) is to see a much richer and useful convergence of the two media, compared to other markets.

  4. 4. iLeher » Picsquare tags along with Flickr Catching the Internet Wave in India said on June 25th, 2007 at 4:08 pm

    […] So just when we thought online photo printing business has reached that price wars stage in India, along comes this handy feature by PicSquare – integration with Flickr. You can now print your Flickr photos via PicSquare. So while Flickr already provides and will hopefully continue to innovate on and provide awesome sharing features, PicSquare can concentrate on their core business – printing and delivery. I personally will even pay a buck or two extra if I don’t have to upload pictures separately just for printing. I love this feature. In fact now I wonder why anyone didn’t attempt this before. While on this topic, I must also mention that iTasveer launched a similar feature sometime back by providing integration with Windows Vista. While Windows vista might take some time to find its roots in India, it will be interesting to find out what gets more NRI customers – integration with Flickr or with Vista. (it’s a different story that I have no way of getting this number) […]

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