Written by: Abhinav

On Apr 10th, 2007

For those wishing to see more of the Silicon Valley breed of entrepreneurism in India, Motvik would sound like a good example. Motvik was co-founded by Naveen, Deepak, Ramu and Rajan in September 2006. All four of them were working with eMuzed when they decided to venture into the market by themselves and set up Motvik. We spoke to them about the inspiration behind Motvik, their first product – WWIGO, their future plans and the challenges they face as first-time entrepreneurs.

Update: We also asked them about how they deal with the competition and what their USP is. This was inadvertently missed out in the first post.
iLeher: What was the vision behind Motvik?

Motvik: The vision is twofold. To be a part of the compete product and innovation lifecycle and to build an Indian product company in the mobile media space that addresses the global market.
iLeher: Do you have venture capital (or other) funding? How do you run your operations?

Motvik: We are completely self-funded as of now. All of us have put in some of our money to set up this venture.
iLeher: Lets talk about your products. We believe you have a product ready to hit the market?

Motvik: Our first product is WWIGO – Webcam Wherever I GO. This is an application that turns the cameraphone into a webcam. Almost everyone who has a PC also has a cameraphone today and they shouldn’t need to buy a webcam additionally. Using Bluetooth, we can connect the cameraphone to the PC/laptop and stream the video from the cameraphone to the PC and then use this with any application on the PC that uses webcams. For example, you can use WWIGO with Yahoo! Messenger or Skype. Also, you can upload videos to Youtube!
iLeher: Sounds interesting? How do we try this out?

Motvik: We are in private Alpha at this point of time. We plan to launch this to the public in a few weeks.
iLeher: What all platforms do you support?

Motvik: Currently, we support Symbian (2nd edition) phones and MS-Windows PCs. However, we are planning on supporting various other platforms. The porting and support activities are already underway and will be available soon.
iLeher: How can we get our hands on your app? How does the distribution model work?

Motvik: Currently, users can download the application from the web directly. We are also looking at viral marketing using blogs and “word of mouth”, natural search marketing, etc.
iLeher: How about the revenues? How do you plan to make money?

Motvik: We haven’t yet chalked out the revenue model completely though currently we are exploring the “freemium” model having two distributions – premium and basic. The premium version will have some additional features as compared to the basic version and this will be available for a one-time fee. Also, the support for the premium version will be better.
iLeher: What kind of features?

Motvik: We can’t talk about these at the moment but we have some interesting features in the pipeline.

iLeher: Do you have other products in mind as well (besides WWIGO)?

Motvik: Yes, we are basically looking at exploring the whole gamut of multimedia applications on mobile handsets. That is our core strength since all of the co-founders come from a “Multimedia Apps on Mobiles” background and we plan to expand on this strength in the future.
iLeher: What are the challenges you face?

Motvik: Well, there are a number of challenges that we face on a daily basis. One of the challenges is to figure out a way of marketing Motvik on a global scale. There are a number of mobile phones besides Symbian handsets and one of the key things for us is to carry these various apps together. We need to expand our team in order to be able to do that but that’s not so easy since we are all a small startup and we have to compete with MNCs to attract talent. Finding good people is thus a huge challenge for us.

iLeher: How do you deal with the competition? Mobiola and ETI Flycam are similar products. What is your USP?
Motvik: We differentiate from them because of our focus on accessibility (wider reach), usability and wider reach

Sphere: Related Content

Entry Filed under: mobile

5 Responses

  1. 1. Luke Sequeira said on April 11th, 2007 at 4:06 am

    I closely follow web 2.0 and mobile harnessing start-ups. Motvik has a good idea, but to scale and become profitable, they need to focus on their business model and an array of products. But a great idea non the less.

  2. 2. vivek garg said on April 12th, 2007 at 5:34 pm

    I am curious about the ease of installtion. For this app, I think installation happens on bluetooth between PC and phone. Distribuing the PC software is going to be a challenge and it will be interesting to see how Motvik solves it.

  3. 3. Abhinav said on April 12th, 2007 at 6:41 pm

    This is what I understand. The users download the installer from the Web and run it on the PC. This takes care of both the PC-side installation and installing the software on the phone (currently, this is limited to Symbian phone with a bluetooth connectivity between the PC and the phone).

  4. 4. WebGeekBlog » My latest work: website for Motvik said on June 8th, 2007 at 10:21 pm

    […] The founders have great vision and want to build an Indian product company in the mobile media space that addresses the global market. You can read the interview with the founders at iLeher: […]

  5. 5. deionut said on June 21st, 2007 at 2:52 pm

    Check out SmartCam, released under GPL is available from Currently tested on Nokia 6600, the project can grow to support Series 60 3rd edition phones.

Comments are closed.