Comments on: Chat with the founder and CEO of Seventymm http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/ Catching the Internet wave in India Wed, 07 Jan 2009 03:51:56 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Roshan http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/comment-page-1/#comment-12027 Roshan Sat, 19 May 2007 11:41:19 +0000 http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/#comment-12027 Cool observations. Here are a few of my own: wrt to Raghav Kher's comments: 1. The catalogue seems 'awesome', but what is the demand for ageing, poor quality back catalogue? The home video revolution has just begun and titles released even 2 years ago are far inferior to the product being release today with special features (Eg. Don - the new one). Most people (as much as 90%) ask for 'New Releases'. 2. There is a very definite need to acclimatise the offering to the target audience (not everything American works here) and a lot more needs to be done here. A case in point- <a href="www.clixflix.com" rel="nofollow"> Clixflix.com </a> - the pioneer in the local place have already merged <em>4 models</em> to offer a more comprehensive, robust and holistic offering for the local market place- <em>online, dial a movie, sms a movie and stores</em>. 3. The referral program might work for a business opportunity, eg Amway, and even then most us break into an allergy thinking of the cat and mouse process - but for <em> movies and your relaxation</em> - how do you tell your friend <em> 'pls sign up, pay and i'll relax 'free' at your cost'</em> wrt to other comments and generally speaking: 1. Moser Baer plans to retail DVDs and VCDs cheap. The old adage goes "chuck peanuts and you get monkeys" What remains to be seen is the catalgue that is made available. Besides from a retailing perspective - when you release 7000 discs valued at an avg px of Rs 35, what margin do you pass on to the retailer to make the shelf space for that product viable. 2. Downloads are an interesting development - but mbps connection speeds are still a bit off for the masses. For DVD like quality rendition, connection speeds need to be upward of 3 mbps. Besides the DVD format has got an extension of life with Blue Ray and HD. Lets not forget Blue Ray (owned by Sony) also owns close to 40% of Hollywood content. Cool observations. Here are a few of my own:

wrt to Raghav Kher’s comments:
1. The catalogue seems ‘awesome’, but what is the demand for ageing, poor quality back catalogue? The home video revolution has just begun and titles released even 2 years ago are far inferior to the product being release today with special features (Eg. Don - the new one). Most people (as much as 90%) ask for ‘New Releases’.
2. There is a very definite need to acclimatise the offering to the target audience (not everything American works here) and a lot more needs to be done here. A case in point- Clixflix.com - the pioneer in the local place have already merged 4 models to offer a more comprehensive, robust and holistic offering for the local market place- online, dial a movie, sms a movie and stores.
3. The referral program might work for a business opportunity, eg Amway, and even then most us break into an allergy thinking of the cat and mouse process - but for movies and your relaxation - how do you tell your friend ‘pls sign up, pay and i’ll relax ‘free’ at your cost’

wrt to other comments and generally speaking:

1. Moser Baer plans to retail DVDs and VCDs cheap. The old adage goes “chuck peanuts and you get monkeys” What remains to be seen is the catalgue that is made available. Besides from a retailing perspective - when you release 7000 discs valued at an avg px of Rs 35, what margin do you pass on to the retailer to make the shelf space for that product viable.
2. Downloads are an interesting development - but mbps connection speeds are still a bit off for the masses. For DVD like quality rendition, connection speeds need to be upward of 3 mbps. Besides the DVD format has got an extension of life with Blue Ray and HD. Lets not forget Blue Ray (owned by Sony) also owns close to 40% of Hollywood content.

]]> By: Chandra http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/comment-page-1/#comment-7522 Chandra Tue, 24 Apr 2007 12:14:00 +0000 http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/#comment-7522 Interesting... I have following thoughts to share. 1. The real competition is from the DVD sales. Personally I prefer to own a DVD if I am getting it for 20 to 30Rs. 2. The unlimited DVDs may be the good option but the cost is a bit high. 3. As mentioned, Digital distribution through Internet would be a good Idea in the long term. 4. How about streaming movies to mobiles? I think its a good option, though I am not aware of the technical limitations. but can you think of someone who may not want to watch his favorite movie on his mobile when traveling alone? 5. Finally, I feel the site needs some redesigning and giving it a clean web 2.0 look makes the user experience more engaging. The website is the only way you can attract more customers at the first point, customer service, delivery time etc... will come after the user signs up. As there are few other sites doing the same business, the site which is more easy to use will get an edge. Of course its my personal thought and I am not saying that current site is not good, but it may be improved to make it more accessible and usable. Interesting…
I have following thoughts to share.
1. The real competition is from the DVD sales. Personally I prefer to own a DVD if I am getting it for 20 to 30Rs.
2. The unlimited DVDs may be the good option but the cost is a bit high.
3. As mentioned, Digital distribution through Internet would be a good Idea in the long term.
4. How about streaming movies to mobiles? I think its a good option, though I am not aware of the technical limitations. but can you think of someone who may not want to watch his favorite movie on his mobile when traveling alone?
5. Finally, I feel the site needs some redesigning and giving it a clean web 2.0 look makes the user experience more engaging. The website is the only way you can attract more customers at the first point, customer service, delivery time etc… will come after the user signs up. As there are few other sites doing the same business, the site which is more easy to use will get an edge. Of course its my personal thought and I am not saying that current site is not good, but it may be improved to make it more accessible and usable.

]]> By: vijay kurhade http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/comment-page-1/#comment-7261 vijay kurhade Mon, 23 Apr 2007 04:55:29 +0000 http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/#comment-7261 Netflix indian adaptation Seventymm, madhouse are interesting. There real threat will come from MoserBaer and Production houses who will start selling recordable dvds for 30 rs and there will be n no of pawn shops buring popular movied for 5-10 bucks. So u get to own a dvd for 40/50 rs, this is real big threat other than piracy. Netflix indian adaptation Seventymm, madhouse are interesting.

There real threat will come from MoserBaer and Production houses who will start selling recordable dvds for 30 rs and there will be n no of pawn shops buring popular movied for 5-10 bucks. So u get to own a dvd for 40/50 rs, this is real big threat other than piracy.

]]> By: Big V http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/comment-page-1/#comment-7099 Big V Sun, 22 Apr 2007 07:48:51 +0000 http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/#comment-7099 Interesting. I'd have expected a larger subscriber base by now - although 16,000 isn't that bad. I wonder what their churn rate is... Netflix is estimated to be about 4% / month. The market seems big enough, I suppose it can accomodate more than 1. See my post on herd mentality - http://v-slog.blogspot.com/2007/04/is-herd-mentality-really-bad.html Interesting. I’d have expected a larger subscriber base by now - although 16,000 isn’t that bad. I wonder what their churn rate is… Netflix is estimated to be about 4% / month. The market seems big enough, I suppose it can accomodate more than 1. See my post on herd mentality -
http://v-slog.blogspot.com/2007/04/is-herd-mentality-really-bad.html

]]> By: IndianPad http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/comment-page-1/#comment-7095 IndianPad Sun, 22 Apr 2007 07:14:46 +0000 http://ileher.com/2007/04/22/chat-with-the-founder-and-ceo-of-seventymm/#comment-7095 <strong>Interview with CEO of Seventymm (Special discount code included for dvd rentals)...</strong> Interview with CEO of Seventymm (Special discount code included for dvd rentals) posted at IndianPad.com... Interview with CEO of Seventymm (Special discount code included for dvd rentals)…

Interview with CEO of Seventymm (Special discount code included for dvd rentals) posted at IndianPad.com…

]]>