Picsquare tags along with Flickr

Written by: Madhur

On Jun 25th, 2007

Update: My bad – I missed this somehow, but I’ve just been informed that iTasveer also provides integration with Flickr. This is great stuff, expect to see more from these two companies!
In a business like online photo printing there is only so much you can do to acquire customers. Not much scope for any substantial innovation here. Its been tried and tested before in other markets. It pretty much boils down to price when there are so many sites trying to fight it out. As a result, what companies try to innovate on is the process and logistics to keep the prices as low as possible and still extract good margins. Of course there is no substitute to decent user experience and customer service (which most sites claim to differentiate on and indeed seem to be doing a good job on), so we will count that even for all sites.

So just when we thought online photo printing business has reached that price wars stage in India, along comes this handy feature by PicSquare – integration with Flickr. You can now print your Flickr photos via PicSquare. So while Flickr already provides and will hopefully continue to innovate on and provide awesome sharing features, PicSquare can concentrate on their core business – printing and delivery. I personally will even pay a buck or two extra if I don’t have to upload pictures separately just for printing. I love this feature. In fact now I wonder why anyone didn’t attempt this before. While on this topic, I must also mention that iTasveer launched a similar feature sometime back by providing integration with Windows Vista. While Windows vista might take some time to find its roots in India, it will be interesting to find out what gets more NRI customers – integration with Flickr or with Vista. (it’s a different story that I have no way of getting this number)

With upwards of 2 MP cameras gaining popularity and speed of data transfers increasing, I am still waiting for the day when someone announces integration with one of the mobile carriers!

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Entry Filed under: itasveer,merasnap,online photo printing,picsquare

3 Responses

  1. 1. Ashish said on June 25th, 2007 at 8:14 am

    Hey Madhur,

    Hope all’s well. already has integrated with Flickr – infact one can even use their Flickr photos in the itasveer Doodlepad – mix them up to create some interesting designs and get them printed on T-Shirts and Mugs. A blog post on the same here :

  2. 2. Pranay Gupta said on June 25th, 2007 at 1:15 pm

    Hey Madhur,
    itasveer has the integration with Flickr too. I guess thats another way of differentiation gone.

  3. 3. Vivek Garg said on June 26th, 2007 at 2:50 pm

    Whats stopping them to integrated wit all major photo hosting services. resources?

    For instance, picassa web / webshot / kodak gallery .. all of these have substantial users.

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