Archive for September, 2008

Do you have a story to tell about your business?

Written by: Madhur

On Sep 23rd, 2008

Here is a great opportunity to tell your story of the challenges you faced and how you tackled them while doing business in an underserved market. I am sure there are a lot of entrepreneurs in India who might have a story or two that they can tell.

Call for entries open right now. 500-1000 word essay. Deadline – October 5th, 2008. Here’s the link for more details:
2nd Annual Base of the Pyramid Narrative Competition – 2008

According to the site, in summary:
“The Center for Sustainable Global Enterprise at Cornell University’s Johnson Graduate School of Management is accepting submissions for its 2008 Base of the Pyramid (BoP) Narrative Competition. This short-essay competition seeks to highlight the challenges of implementing business in underserved markets and identify innovative business initiatives or solutions to those challenges.”

Is anyone interested? We can work on this together.

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How Indian companies can build their brand during recession 2.0?

Written by: Vivek Garg

On Sep 14th, 2008

With US economy taking a big hit with subprime mortgage and credit crunch, concerns of oil and election not helping either, everyone in India is talking about what does US recession mean for them. A very timely piece from our guest contributor Ranjith Pavithran. Ranjith is founder of the web consulting firm Kapston. Read on ..
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According to a majority of economists, the US economy has already fallen into a recession.

When recession grips US, it naturally worries all the businesses depending mainly on US consumers and economy. The recession 1.0 or the dot-com bubble did not really impact most of the “global” Indian companies, as they were either non-existent then or was in their early stages with no dependence on US. This may be the first time a majority of Indian companies are facing such a situation, head-on. Are they prepared for recession 2.0?

Opportunity or threat

It’s tougher to take the customer through the sales funnel from awareness to a buying decision during a recession. So when there is a slowdown, the top-line and bottom-line are both pressured. As normal operations cannot suffer and it is easier to cut advertisements than people, the ad budget takes the first and major jolt. Traditionally and unfortunately, the weaker and short sighted companies start the downward spiral during and after recessions. On the other hand, a quick look at the popular brands today reveals that they all got stronger during one or two recession periods.

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