Category Archives: blogbharti

The great Indian blogosphere – a business opportunity?

There has been quite a bit of talk in the mainstream media as well as in the blogosphere about the blogging phenomenon in India. If the numbers are to be believed, they are quite significant. 35% of the entire Internet users expressing themselves through blogs! Not a bad number to start with. Also considering that China is much ahead at 77% as well as the fact that number of Internet users in India is set to explode in the next few years, the bloggers and readers represent quite an attractive segment to me.

Now the question is whether there exists an unsolved problem in this domain? Look at this virtual world where all these bloggers live in – the Indian blogosphere. Now think of ways how people explore this world. There are some tools such as blog aggregators, a few scattered blog directories, some search engines, but nothing really compelling. I find it difficult to discover new interesting Indian blogs. There is no way good way for me to search the Indian blogosphere. No good way to find what others are reading.

Here’s a solution – think of technorati with a dash of mybloglog with India focus. Following is what it would do:

Top blog lists: Indibloggies is doing a good job in bringing top blogs to the fore on an annual basis, but keeping track of them on an ongoing basis (daily, weekly, monthly, etc.) would require algorithmic means like technorati employs – based on how frequently a particular blog is linked, how many daily subscribers, how many readers mark the blog as their favorite, etc.

Discovery of new and interesting blogs: Once you have an active technorati like community, blogs can be discovered based on categories, tags, what people are commenting on etc. Services like Desipundit and Blogbharti are doing a great job in surfacing great content from across the Indian blogosphere, but making it scalable for really catching all the little blogs everywhere would again require a combination of community activity and algorithmic ways of doing this.

Blog search: If all the Indian blogs give a ping shot to this service, the blogs can be indexed and effectively searched with Google Blogsearch like service, focused on Indian blogs. We have ourselves created a Google customized search engine to do our research for posts – try out the search box on the top right corner (make sure to select the radio button to “iLeher trusted sources”).

Integration with news: One of the very widespread patterns in the blogosphere is someone (mainstream media or one of the blogs) breaks the news and others write their opinions on that topic. Wouldn’t it be nice if you can see listings of top news everyday and see what bloggers are talking about those news items?

What are your thoughts? How do you navigate through the Indian ocean of blogs? Would you like to see an Indian technorati?