We recently spoke to tolmolbol, one of the newer players in India trying to make a mark in online local community/search space. This space is already crowded with the names like Ilaaka, Burrp, Onyomo, Sulekha. Ourcity and Guruji. Not to forget Google, Yahoo and Live search are/will be joining this game in India. This space now officially qualifies for “Indian fragmentation syndrome” similar to travel & DVD rental. Opportunity is there but not enough to attract a national play. Lot of smaller companies will trail the blaze and accumulate disjoint information about various localities in India. This should eventually get consolidated and customers are going to be benefitted with yet another addition. Here is tolmolbol (this name reminds me of tol-mol-ke-bol – the famous game show based on Monty hall problem), but that is just me.
1. What motivated you to start this venture?
The biggest motivation for starting tolmolbol stemmed from our frustration with not being able to find and locate dependable information about our localities. We couldn’t find a single online resource that provided a directory of local businesses and services across Indian cities. There was no platform at a national level for Indians to collectively voice their opinions about local businesses. And we were fed up with experiencing first-hand the indifferent attitude of service providers towards customers. Furthermore, there was no single portal for the entire neighborhood where members of the community could share tips, post classifieds, communicate events, meet interesting people in their vicinity or leverage the knowledge of their local social networks. tolmolbol is the outcome of our effort to address all of these problems.