Posts filed under morpheus venture partners

Crederity – Trust matters.

Written by: Vivek Garg

On Mar 2nd, 2009

I recently got a chance to talk to  Rakesh Antala. Co-founder and CEO of Crederity. Most  recently, he was Partner & COO of Intivia, a healthcare services startup serving organizations crederity_logo[1]across the United States. In 2004 he started looking for a totally innovative idea with a business plan that he wanted to run through a formal VC process. This is how Crederity was found. Crederity was incubated in the Wharton School of Business, and was also a Wharton Business Plan Competition semi-finalist in 2004-2005. Now it is looking to grow in India. Rakesh is being advised by MVP to take this to the next level. We talked about MVP earlier here.

The name captures what they do nicely. I think it stands for credentials + identity. They are in the business of verifying your credentials and thus identity from the source. When you think of identity, things like single sign-on or digital certification comes to mind. Crederity provides similar services for credentials. Individuals could obtain a Crederity certificate that they can use to differentiate and build trust. On the flip side businesses could avail their services for reference or background checks. So the goal is identity/credential verification and fraud/inconsistency detection.

Say you want to verify someone’s degree from a university. The best way to do so would be to get the information from the university or the school. How about an address? Best way to verify that would be to contact local utility companies or ask your neighbors. But they cannot say how good you sing or dance. Rakesh puts it “you cannot verify something that no one can verify”.

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