If you are in Delhi area and you haven’t heard already about Foodiebay.com, it is a great place to find, research and review your food choices before you head out to get some grub. Recently we had an opportunity to talk to Deepinder Goyal. Deepinder is one of the founding members of the startup out of IIT Delhi.
Generally I found the site quite pleasing and all the basics are covered. Deepinder says that their biggest USP is the menu for EACH restaurant listed on the site. And I tend to agree. It is really nice to have a glance at the original menu card. Out of the other players in this space, most notable is hungryzone.com, if we discount “everything local” plays like burrp and other community driven local search sites. Foodiebay definitely wants to go where hungryzone is today in terms of features. Hungryzone seems to have larger presence with lot of features like ordering food or make a reservation, done using Zook. What makes foodiebay so interesting is the amount of traffic it is generating as per Alexa in such a short amount of time. Take a look at the following graph. It seems like these guys have caught up to hungryzone already and looking good. I have put burrp & yepme in there to compare the niche play against broader ones.
Generating buzz and staying on people’s mind is everything for sites like Foodiebay. So how do they do it? Deepinder tells us about one such example. “our recent joint campaign with Pankhudi Foundation (an NGO which works with underprivileged children to lift them out of poverty) where we donated Rs 3 to Pankhudi for each new visitor to FoodieBay. This campaign prompted a lot of our existing customers to refer their friends to FoodieBay thus bringing us new eyeballs and loads of funds to Pankhudi.”
I bet junta@foodiebay is working hard on their backlog, but some of the features I would love to see personally are
- mobile integration.
- Reverse IP lookup so that users destination is identified in advance.
- Phone integration so that people can call directly via the site. And it connects the users cell phone with the restaurant for ordering or reservations.
- lot of real or users pictures of the restaurant.
- And a buzzing community of reviewers.